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Finding Your Niche: Hot Value Propositions

July 09, 2024 • Bernie Franzgrote and Wayne Pratt • Season 2 • Episode 95

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Welcome to the Knack 4 Business podcast.

Today's guest is Wayne Pratt from Motive8U and Bernie Franzgrote from Kreativ Insight

Bernie and Wayne discuss the essentials of a strong value proposition, leveraging unique selling points (USP), and strategies for differentiation in crowded markets. Both hosts emphasize the importance of clarity, passion, and focus in conveying a value proposition. Understanding client needs and solving pain points are pivotal to crafting persuasive value propositions. Join East Tradewinds networking meetings and explore opportunities for collaboration and growth.

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Acknowledging their support, I would like to express my thanks to Carl Richards from Podcast Solutions Made Simple, a renowned podcast expert, Fred Crouch who is the Property Wizard podcaster, Melanie Webber my invaluable business partner, and Wayne Pratt from Motive8U Inc, who serves as both a coach and co-host of these podcasts.

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People on this episode

Bernie Franzgrote

Host

Wayne Pratt

Co-host