Knack 4 Business

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

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Knack 4 Business

Unleash Your Brand's Potential: Connect with Your Audience Using Clarity, Confidence, and Consistency

October 24, 2024 • Bernie Franzgrote, Wayne Pratt and GUEST Esta Singer • Season 2 • Episode 127

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Are you struggling to get your brand message right?

Esta Singer, a Brand Messaging Architect from S.H.E. Consulting, is here to help you build a powerful brand message that shines with clarity, confidence, and consistency. She stresses the importance of making sure your whole team understands and aligns with your brand’s message. Esta uses famous examples like Nike’s 'Just Do It' to show how consistent messaging can strengthen your brand identity. She explains the roles that visuals and sounds play in making your brand stand out. During our chat, Esta dives into how AI tools and A/B testing on social media can improve your marketing. She shares stories about nonprofits, revealing how collaboration and integrity lead to success. The episode wraps up with practical advice and ways to connect with Esta for more insights.

email: esta@sheconsulting.com
Website: https://www.sheconsulting.com/

Please send your comments and questions to info@kreativinsight.com

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To hear other Knack 4 Business podcasts CLICK HERE.

Acknowledging their support, I would like to express my thanks to Carl Richards from Podcast Solutions Made Simple, a renowned podcast expert, Fred Crouch who is the Property Wizard podcaster, Melanie Webber my invaluable business partner, and Wayne Pratt from Motive8U Inc, who serves as both a coach and

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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

People on this episode

Bernie Franzgrote

Host

Wayne Pratt

Co-host