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Knack 4 Business

Purpose Precedes Product Perfectly

January 28, 2025 • Bernie Franzgrote and GUEST Wayne Pratt • Season 3 • Episode 28

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Struggling to align your goals with your purpose? This episode will help you connect the dots.

Welcome to Knack 4 Business—the podcast for entrepreneurs at every stage of the journey!

Today, we’re joined by Wayne Pratt from Motive8U, a motivational business coach dedicated to helping professionals discover meaningful entrepreneurship.

In this episode, we explore “Purpose Precedes Product Perfectly.” Wayne explains why defining your mission is the key to building a successful business. He shares a step-by-step guide to crafting a mission statement that aligns with your values and goals.

You’ll discover:

✅ How to connect your personal purpose with your professional vision.
✅ Practical tips for transitioning from corporate life to solopreneurship.
✅ Actionable strategies for setting and achieving goals that truly matter.

Wayne also introduces his free mission statement generator, a simple tool to help you get started right away.

Have questions or want to share your thoughts? Email us at info@kreativinsight.com.

Connect with Wayne Pratt:
📧 Email: Wayne@Motive8U.ca
🌐 Website: Motive8U.ca

Special thanks to our supporters: Carl Richards (Podcast Solutions Made Simple), Fred Crouch (Property Wizard), Jovan Strika @Hive), Melanie Webber, and today’s guest, Wayne Pratt.

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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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